ALLIN

One brand, three surfaces, two weeks.

The brief was to redo everything at once — the bottle labels, the brand identity and the website — so that a bottle on the table, a page in the guideline and a screen on the phone all feel like the same spirit.

Ink, hanji and a single seal of red.

A calligraphic wordmark and a 山 (mountain) symbol drawn in one brushstroke anchor the identity. Ink black and hanji ivory carry most of the system, seal red is used sparingly like a stamp, and Marcellus pairs with the calligraphy for the English wordmark ALLIN.

A quiet, dark editorial page.

The website carries the same mood online — one long page that walks from the brand's origin and ingredients to the two spirits, how to enjoy them and the partner restaurants that pour them.